PRIVACY POLICY This Policy constitutes basic information about the purposes, methods of processing, and security of your personal data as a user of the website: dynamic-pro.pl (hereinafter referred to as the Website). By reading the Privacy Policy, you will learn who the administrator of your personal data is, what personal data is collected by the Website, for what purposes it is used, and how it is protected.
§1. Basic information. The Administrator of your personal data is: ELIXE FASHION Justyna Wasil, an entrepreneur entered into the Central Registration and Information on Business under the business name: Elixe Fashion with its registered office in Lisburn BT282WH, Tax Identification Number (NIP): 2104749585. Contact with the Administrator is possible via: 1) e-mail: elixefashion@gmail.com 2) telephone: +447871229545
§2. Data processing principles. The Administrator processes personal data respecting the following principles:
• based on a legal basis and in accordance with the law (legality);
• reliably and fairly (fairness);
• in a transparent manner for the data subject (transparency);
• for specific purposes and not “just in case” (minimization);
• no more than necessary (adequacy);
• with care for data accuracy (accuracy);
• no longer than necessary (storage limitation);
• ensuring appropriate data security (security).
§3. Purposes, legal bases, and scope of data processing. We will process your data:
• for contact purposes, to provide you with an answer to your message sent to us directly via e-mail or through the form based on the realization of the legally justified interest of the Administrator related to the necessity to answer you.
• for technical purposes using cookies (technical cookies), based on the realization of the legally justified interest of the Administrator related to the proper operation and functioning of the Website.
• for statistical and analytical purposes, if you have consented to our use of cookies for analytical purposes (analytical cookies).
• for marketing purposes, if you have consented to our use of cookies for marketing purposes (marketing cookies).
• for purposes related to our running of a company profile on social media (such as Facebook / Instagram) on the terms set out by the owners of a given medium (portal) and informing on it about our products, promotions, and other news regarding our activities, which we consider our legally justified interest.
We process your data in the scope of:
• if you send us an e-mail message, we will process the data contained therein. Providing us with data in an e-mail is voluntary. You can ask us to delete this data at any time.
• if you use the contact form on our website, we will process data in the form of your e-mail address and name. Providing these data is a condition for us to answer your inquiry.
• other data that the Administrator processes are the IP address and other data saved in cookies. You decide to what extent we will be able to use cookies with your data. Providing us with data in this way is voluntary. You can change your preferences at any time. You can do this in your web browser or after deleting the saved cookies coming from our Website.
• if you like or otherwise join our social media profile (e.g., Facebook), we will process your data that you have provided in a given medium and to which we will have access. To end the processing, you can unsubscribe from our profile.
• External partners’ API: Our website may use APIs (Application Programming Interfaces) provided by external partners to integrate various functionalities, such as maps, analytical services, advertising, or social media. Using these APIs may lead to the creation of additional cookies or the use of existing cookies to process user data. External partners may store and process this data in accordance with their own privacy policies.
• Meta marketing tools: If you consent to marketing cookies, we also process data regarding your actions on the Website (viewed products, adding to the cart, purchase). Furthermore, under the Advanced Matching function, selected data provided when placing an order (first name, last name, e-mail address, phone number) is encrypted (hashed) and sent to Meta Platforms in order to match transactions with advertising campaigns.
§4. Data recipients and the intention to transfer data to countries outside the EEA or to an international organization. The recipients of your personal data are:
• if you have consented to marketing cookies, your data saved in cookies will be transferred to our advertising partners.
• if you have consented to analytical cookies, your data saved in cookies will be processed by the entity providing software for analyzing traffic on our website (e.g., Google Analytics).
3. Meta Platforms Ireland Limited (formerly Facebook Inc.) based in Ireland/USA – regarding account management, advertising, and measuring their effectiveness. The Website uses Meta Pixel and Conversions API, which send event data directly from the server. Personal data (such as e-mail or phone number) are cryptographically secured (hashed) before sending. Read the Meta Privacy Policy to find out how your data is protected.
§5. Data storage period. We are not able to determine for how long we will process your personal data. If you provided us with your data in a form or e-mail for contact purposes, we will process your data until you submit a request to delete this data or object to the processing, but also in the case where we consider that we have realized the legally justified interest of the Administrator.
§6. User rights. In connection with the processing of your data, you have the following rights:
• access to the content of your data and
• the right to rectify, delete, limit processing,
• the right to data portability,
• the right to object,
• the right to withdraw consent to their processing at any time and in any form, unless the processing of your data takes place in order to perform an agreement by the Administrator, in order to fulfill the Administrator’s legal obligations towards state institutions, or in order to realize the legally justified interests of the Administrator.
• You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom. More information about personal data protection can be found on the ICO website: ico.org.uk
§7 Information about cookies We use cookies on our website. Cookies are small text files stored on users’ devices while browsing a website. They are used to facilitate the use of our website, improve the quality of services, and enable the analysis of user traffic and behavior. Cookies can be permanent (persistent) or temporary (session). Persistent cookies are stored on the user’s device for a specified time or until they are deleted by the user. Temporary cookies are deleted after the browser is closed. We use first-party cookies and third-party cookies. First-party cookies are used to ensure the proper functioning of the site, personalize content, save user preferences, and analyze statistics. Third-party cookies are used by external analytical and advertising tools and for integration with social media. Users have the right to control and limit the way cookies are used on our website. Most web browsers allow you to manage cookies, including blocking, limiting, or deleting them. Detailed information on managing cookies can be found in the user’s browser settings. Please note that disabling or limiting cookies may affect the functionality of the website and the quality of services provided. We use various types of cookies on our website to better adapt to users’ needs and ensure optimal use of the website.
• Technical cookies: They are necessary for the proper functioning of the site. They enable maintaining the user’s session, handling forms, remembering preferences, and ensuring site security.
• Marketing cookies: They allow for the personalization of advertisements and conducting remarketing activities tailored to the interests and preferences of users. They are also used to measure the effectiveness of advertising campaigns and optimize advertising content.
• Analytical cookies: They are used to collect information on how users use the website, such as the number of visits, visited pages, time spent on the page, or the source of traffic. The obtained data helps in analyzing and optimizing the website, improving its functioning, and adapting content to users’ needs.
§8 Why do we use cookies?
• Comfort of using the website: Cookies can significantly affect the comfort of using the website.
• Content personalization: Cookies allow adapting the displayed content to the user’s preferences and interests, which makes the site more attractive and useful.
• Remembering settings: Thanks to cookies, the website can remember the settings chosen by the user, such as language, layout, or color scheme, allowing faster and more convenient use of the service.
• Logging in: Cookies enable storing information about the logged-in user, which allows easy switching between different sections of the page without the need to log in again.
• Session maintenance: Thanks to cookies, the website can track user activity on various subpages, which allows easy return to recently visited sections or continuation of unfinished actions, such as filling out forms.
• Performance optimization: Cookies can be used to analyze user traffic and behavior on the site, which helps in optimizing its performance and delivering high-quality content.
• Advertisements: Cookies enable displaying personalized ads tailored to the interests and needs of the user. As a result, ads are less invasive and more relevant.
• Integration with social media: Cookies allow integration with social networking sites, such as Facebook, Twitter, or Instagram, which enables easy sharing of content and the use of additional functions, such as commenting or liking.
§9 Functions of technical cookies
• Maintaining user session: Technical cookies enable maintaining the user session while navigating the site, which allows moving between different sections of the site without the need to log in again or enter the same information.
• Remembering user preferences: Thanks to technical cookies, the site can store information about user preferences, such as the selected language, font size, color settings, or other personalization elements.
• Handling forms: Technical cookies support the functioning of forms on the site, such as login, registration, or contact forms, ensuring the proper processing of data entered by users.
• Website performance optimization: The use of technical cookies enables monitoring website performance and the loading speed of individual elements, which allows optimizing and improving the quality of services provided.
• Security: Technical cookies help ensure the security of the site and its users, for example, by verifying the identity of users, detecting hacking attempts, or protecting against CSRF (Cross-Site Request Forgery) attacks.
§10 Functions of analytical cookies
• Website traffic measurement: Analytical cookies allow monitoring the number of visits, unique users, and page views, giving a general overview of the site’s popularity and performance.
• Analysis of user behavior: Thanks to analytical cookies, information can be collected on how users navigate the site, for example, time spent on specific subpages, navigation paths, and places where they leave the site.
• Conversion optimization: Analytical cookies help identify site elements that affect the effectiveness of achieving business goals, such as registration, placing an order, or filling out a contact form.
• User segmentation: The use of analytical cookies enables grouping users according to various criteria, which allows for better adaptation of content and offers to the needs of individual segments.
• A/B testing: Analytical cookies are used to conduct A/B tests, which consist of comparing two versions of a website to check which one better meets the assumed goals. These tests help optimize the layout, functionality, and content of the site.
§11 Functions of advertising cookies
• Personalized advertisements: Marketing cookies enable the display of ads tailored to the user’s interests, preferences, and browsing history, making them more attractive and effective.
• Remarketing: Thanks to marketing cookies, it is possible to track users who visited the site but did not make a purchase or other action, and re-target them with ads to encourage them to return to the site and finalize the transaction.
• Advertising effectiveness measurement: Marketing cookies allow monitoring the results of advertising campaigns, such as the number of clicks, conversions, or impressions, enabling the optimization of the marketing strategy.
• Multi-channel ad management: The use of marketing cookies facilitates the coordination and integration of advertising activities conducted across various channels, such as search engines, social media, or partner websites.
• Testing and optimizing advertising content: Marketing cookies are used to conduct A/B tests and other analysis methods to evaluate which messages, formats, or advertising creatives are the most effective and engaging for users.